Sacré is a Fast Company Favorite
Jan 07, 2022
We are proud to be one of the favorites featured in an article by David Lidsky in Fast Company. In the piece, Lidsky discusses his experience exploring nonalcoholic and lower-alcohol beverages for Dry January, highlighting the exciting evolution of the market. What once seemed like a dull commitment to 31 days of seltzers or mass-market nonalcoholic beer has transformed into an adventure, thanks to the surge of innovative brands. As Lidsky notes, there are now many alternative spirits and liqueurs that make sobriety a stylish and enjoyable journey. His evaluation of 11 different brands underscores the diversity and creativity that now characterize this growing trend, making it clear that taking it easy can be both fun and delicious.
